San Francisco London

ALEX CANNON

Writer and researcher working at the intersection of AI, learning, and the future of work.

About

Eleven years across B2B tech, nonprofits, and museums. Currently Senior Content Marketing Manager at Guild, where I turn workforce research into thought leadership that moves HR and L&D leaders. PhD in English Literature and Creative Writing, Royal Holloway, University of London. Cornell-certified in Marketing AI.

B2B Thought leadership Product marketing Research Leadership Spanish

Services

Three ways to work together
01 / Storytelling

Narrative that earns attention

Brand narrative, executive voice, keynote and campaign story arcs. From a room full of data to one sentence people repeat.

  • Messaging & positioning
  • Executive ghostwriting
  • Long-form editorial
02 / Content

Content programs that compound

Strategy, editorial calendars, research reports, and product marketing content built to be measured and to keep working after launch.

  • Content strategy & audits
  • Research-led reports
  • Product & launch content
03 / AI Strategist

AI in the workflow, not the headline

Practical AI adoption for content and marketing teams: tooling, guardrails, training, and a voice that still sounds like you.

  • AI content operations
  • Team enablement & training
  • Governance & brand voice

Experience

2008 — Present
Oct 2021 — Present
Senior Content Marketing Manager
Guild · San Francisco Bay Area
B2B content strategy, thought leadership, and research programs for HR and L&D audiences.
May 2020 — Oct 2021
Manager, Content and Marketing
Guild
Built the B2B content function during a period of rapid growth.
Jan 2020 — May 2020
Grants Manager
Entangled Group
Led grant strategy and writing for education innovation.
Jun 2019 — Jan 2020
Grant Writer
Entangled Group · San Francisco
Jul 2018 — Jun 2019
Grant Writer, Nonprofit Consultant
Self-employed
Independent practice serving nonprofit clients.
Aug 2016 — Feb 2018
Director, STEM Learning Programs
Discovery Museum and Planetarium
Program leadership across a four-year tenure.
Sep 2017 — Jan 2018
Acting Executive Director
Discovery Museum and Planetarium
Interim leadership of the organization.
Feb 2014 — Aug 2016
Director, Individual Giving and Government Relations
Discovery Museum and Planetarium
Fundraising and public affairs.
Feb 2013 — Jun 2013
Intern
Yale University Press
Sep 2008 — May 2011
Writing Associate, Writing Center
Albertus Magnus College
Education & credentials
PhD, English Literature & Creative Writing
Royal Holloway, University of London · 2018–2024
MA, Creative Writing
Royal Holloway, University of London · 2012–2013
Marketing AI Certificate
Cornell University · 2024
Mary Etta Knapp Memorial Prize
Albertus Magnus College · Excellence and scholarly promise in English · 2011
Skills & tools
Disciplines
Content strategy Thought leadership Product marketing Research & reports Executive ghostwriting Grant writing
AI & tools
ChatGPT Claude Gemini Notion HubSpot Figma
Languages
English Spanish
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Have a story that needs telling?

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alexandralcannon@gmail.com LinkedIn ↗
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